Today’s Globe article by Alex Beam “Looking for a happily ever after” is a positive indication of how the book business continues to soldier on in Greater Boston.
As a local publisher, dedicated to publishing regional titles by local authors, we know how lucky we are to have area partners such as the Brookline and Wellesley Booksmiths, the formidable New England Mobile Book Fair, and countless other independent booksellers.
We also know that bookstores–chains and indies alike–have suffered with the current recession and find it hard to compete with the smorgasbord of media options available to the average American. (They might say it’s not TV, it’s HBO, but it really is TV. And you may have 5,789 friends on Facebook, but when is the last time you called them?)
At the end of the day, what keeps the folks Alex Beam describes fighting the good fight is really a dedication to human interactions. The written word is just a form of human communication. While there may be a mythology about writers that they sit alone in their garrets, honing perfectly precise prose, the reality is that they write for readers–other humans who delight in their process, research, and narratives. Likewise, publishers package books for people. (If we don’t enjoy reading it, why would you? If we aren’t drawn to the cover art, why would you be?) And booksellers–who central casting might color as awkward and nerdy–are more like the founders of great book clubs. A good bookseller will hand sell you a novel from an author no one has ever heard about–and that might be a book that changes your life.
Think about it: When people go into a fancy wine store, more and more they want to hear the story behind the bottle–the grape, the vine, the creative genius that did something whacky to the barrel to produce that subtle vanilla tone. Books can and often are sold that way too. The human interaction in the store often preceeds the connection between reader and writer. It’s like being set up on a great blind date.
So, tell us about why you love your local indie and we’ll enter you in a raffle to recieve an autographed copy of our newest title Boston’s Gardens & Green Spaces. (Drawing held on April 13th.)