The Sticky Sweet Story of an American Icon
by MIMI GRANEY
$18.50 | 6 x 9 | 232 pages | paperback | B&W | regional history
At the turn of the twentieth century, New England was a booming candy center. Of all the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Since that time, the small, family-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. Little has been made of this extraordinary legacy—until now.
To author Mimi Graney, Fluff is more than a retro ingredient. It is a story about the merits and pitfalls of adaptation and innovation. Graney deftly brings the factory floor to life, weaving a fascinating narrative about New England’s forgotten candy industry, changing social roles for women, the advent of commercial radio and modern advertising, and the supermarket revolution. Fluff has survived two world wars, corporate attacks, nutrition battles, and the rise and fall of manufacturing towns. The world has changed around it, yet this icon remains the same.
is the founder of the What the Fluff? festival and has works with communities to revitalize neighborhoods and local economies. When tasked with breathing new life into Union Square, Graney harnessed the power of Fluff—first invented there by Archibald Query in 1917—and the festival was born. As it enters its 12th year, Graney remains stuck on Fluff.